Even though more marketers and business owners have started leveraging the benefits and effectiveness of TikTok for their business, most people have the faintest idea regarding the hype of TikTok. They don’t even know that TikTok is one of the best social media platforms in the world.
If you don’t know what TikTok is, you might be missing a lot of exciting stuff. This is because TikTok is all about trends and the internet. In the modern internet-driven world, trends are something that emerges daily. Even though it’s suggested to ignore the other trends, you should not neglect the popularity and effectiveness of TikTok.
Within a couple of years, the active user base of TikTok has passed more than 900 million. But do you know some great facts about TikTok that will motivate you to open an account on this social media platform? Here are the top 3 facts you need to know about TikTok.
TikTok Has More than 900 Million Active Users
As per recent studies, TikTok has more than 900 million monthly active users, continuously using this incredible social media platform as a source of their entertainment. There are also business owners using the platform as a promotional opportunity.
The audience base of TikTok is greater than the audience base of LinkedIn, Twitter, and Snapchat. If you think that TikTok is a platform suitable only for kids and Gen Z audiences, this fact will make you change your mind.
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TikTok is Focused on Millenials, But the Platform is Not for Kids
Even though TikTok is extremely popular across various age groups and continents, most of the user of this social media platform is still the younger ones. Unlike the other social media platforms, TikTok is primarily focused on Gen Z audiences. As per Later, you need to develop strong Gen Z marketing strategies.
More than 75% of TikTok users are between 17 to 25 years old. This means that only 25% of TikTok users are more than 25 years old.
As most people overlook the importance of TikTok due to the demographics, this should be the primary reason to utilize this platform. Many people assume that TikTok is full of funny sound effects and videos. However, this is not true. You will find promotional and informative content on TikTok with millions of views.
TikTok Is Not Fake as Instagram
While browsing TikTok, you will feel that all the content uploaded on this platform is genuine. This is because TikTok users don’t prefer the fake and polished aesthetic of Instagram. In other words, TikTok’s contents are more honest.
While most Instagram influencers use fake shots to promote something, TikTok influencers focus on honesty and integrity. The TikTok content creators feel more confident and comfortable while expressing their feelings through engaging and funny videos. This is why the TikTok influencers are more effective than the Instagram influencers. Not to mention, the TikTok community is not as toxic as the Instagram community.
These are the top 3 facts you should know about TikTok. If you upload high-quality and engaging content on TikTok, you can easily attract massive audiences to your profile. However, make sure your TikTok profile is eye-catching.
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