1. Consider the space of your business
A successful business will typically have a stream of people coming in and out throughout the day, for instance at a restaurant, boutique, or a bookshop. Where possible, it is essential to have enough space for everyone to freely move around, as well as adequate ventilation and lighting.
Considering the type of business and the amount of room available, you might want to opt for a mild scent in a smaller room to ensure that it’s not too overbearing for your customers. It is better to do without a fragrance in coffee shops or hotels as it is likely to be overpowered by the food and drink being prepared. However, salons and spas are excellent candidates for stronger scents as they match the ambiance of the business.
2. Seek out expert advice
A professional will save you a lot of time and investment that you would have spent in finding the perfect fragrance. Experts have a lot of experience in the types of notes and scents that will complement each other to create a scent that matches your taste. Moreover, they will help you to pick out high-quality scents such as fragrances by Lelior which will diffuse for long periods of time. With good scents, you lower the risk of eliciting allergic reactions from your customers, and you get long-term value for your money.
3. Make it part of your brand
As mentioned earlier, there are different scents suitable for various types of businesses. For instance, if you own a yoga studio then the best approach would be to settle for a calming essential oil that will create the sense of tranquility that one is trying to evoke with their practice. Your business brand does not only lie with your name, or tagline but also includes the way that you market yourself. Having a signature scent can be a simple and elegant way to elevate your brand, that customers can associate with everywhere they go. This would be especially true if your business has several chain stores or branches, such as a series of gyms.
4. Do a trial run
Once you have done your research or consulted experts to select a scent, another easier thing to do would be to conduct a test run based on your key demographic. For instance, if you have a coffee shop you could request feedback from a few of your customers and employees, to see if the fragrance matches the ambiance. Moreover, a trial run will help you establish the correct positioning in terms of the ventilation and the size of the space, to ensure that there is an adequate balance in terms of fresh air and subtle fragrances.
5. Put safety first
As you seek to select a fragrance, it is good to keep in mind the safety regulations and standards that exist especially for businesses such as medical centers or food joints. Take your time to research the ingredients contained in the products that you purchase to ensure that they are safe and approved. Moreover, aim for eco-friendly and recyclable products to reduce waste.