Many think the only way to sell artwork is through a gallery. A gallery is just one way of selling your artwork. The rapid technological growth has significantly made it easy to buy and sell most things online, including artwork.
Buyers and sellers around the world meet in virtual markets, besides galleries, where you can promote your art, attract customers and sell it to anyone from anywhere worldwide. Ensure that you have the proper storage for artwork as you look for buyers.
If you want to sell your artwork as a part-time venture, the following are tips to get it right.
- Use Social Media
If your art is not exhibited in a gallery full-time, you can use social media to sell to buyers directly. With the advancement and popularity of social media channels, more and more people are turning to social media when they want to purchase something, not just artwork. Have a particular time to post your work on social media and include professional profile pictures and necessary details about your items in the “about” section.
Since you are doing this part-time, do not use many channels as you may not manage them satisfactorily. Pick one or two platforms and attend to them remarkably well instead of having several neglected ones.
- Illustrate Book Covers
Designing a book cover for someone else is another way to promote your art. You can do this to earn money during your free time as a freelancer. You can use freelance sites like Fiverr to find authors looking for people to design their book covers. These websites have plenty of ads by other designers.
Include several images that show your design skills and style and investigate what other freelancers charge for similar work. Since competition is high on the freelancer websites, charge a reasonable fee that reflects your work quality.
- Create an E-Commerce Art Shop
It is essential to own an online portfolio or website. This will eliminate the participation of a third-party marketplace. Your website’s design should illustrate your artistic style and showcase your artwork to your fans and potential buyers. It should include your best pieces and virtually represents your brand.
- Attend Art Fairs
Other than using online channels to sell your art, you can also physically visit where buyers visit, which includes art fairs. All types of buyers attend art fairs looking for something new. So, showcase your art pieces at art fairs when you have time.
- Hold Open Studio Events
If you own an art studio or share one with other artists, you can open it up when you are accessible to visitors to meet new prospective buyers. This way, you’ll eliminate third parties and directly plan sales with buyers, making your art affordable as there won’t be any fees.
Ask people to confirm attendance in advance and open the studio considering the RSVPs. You can then arrange for people to attend when it’s convenient for you, giving your visitors maximum attention and engagement. Display some finished art pieces and a few works in progress to make the visitors want to attend the next time you open your art studio.