According to the Capgemini Research Institute, eight of ten consumers consider sustainability while purchasing. As a result, in recent years, large brands and retailers have made sustainability one of their primary business strategies.
It’s no different in the toy sector.
Many brands have released statements and articles that are sometimes unclear, irrelevant, or unproven to demonstrate their commitment to sustainability. Greenwashing is the practice of misleading customers about a product’s or service’s environmental benefits, and it has made customers wary of what corporations claim about their products.
This article discusses the reasons why it is better to switch to sustainable toys.
Transparency is essential for building trust
Consumers want enterprises involved in the creation and distribution of toys and child entertainment products to be transparent. They want to know what’s in the items, how they’re created, and how they might affect people and the environment.
However, with the expanding number of greener product marketing campaigns and labeling schemes, it’s becoming more difficult to distinguish between legitimate claims and bogus promises. How do you acquire traction and establish credibility in a market when everyone professes to be green?
They are recyclable
Toys are notoriously difficult to recycle, which means that every single plastic toy ever created will end up in a landfill. Environmentalists all over the world have increased awareness against the usage of plastic toys for children, which eventually end up in landfills and oceans.
These all contribute to the ongoing problem of plastic pollution. It is critical to raise environmental awareness so that these children can see a green globe.
However, business websites such as https://plusplustoys.com.au/ that take steps to become more sustainable are better for the environment and have no negative implications in harming the environment.
Long-term durability
Let’s face it: toys are expensive, and buying them over and over may put a strain on any parent’s finances. Because of the cheap and low-cost materials used to make plastic toys, they do not last long.
Parents unconsciously wind up purchasing numerous more things each month. Natural material toys are more durable, and if you switch to the right sort, you’ll need fewer toys in the long run.
A blessing for a tidy and happy home!
It is challenging to keep track of everything that goes on inside our children’s systems in today’s world, but it is also a great time because of the diversity of options and ease of access.
Plastic toys are a Health Hazard
Possibly the most underappreciated aspect. Plastic toys contain harmful chemicals that seep into a child’s system on a regular basis. The following items are found in a plastic toy:
- Phthalates are endocrine disruptors that cause hormonal imbalances and cancer growth.
- Lead is utilized in paints and colors to make the toy more durable. It has been shown to lower IQ and cause irreparable harm to the brain. Because lead is absorbed and stored more quickly in a child’s body than in an adult’s, it is a source of concern.
- Cadmium is an anti-corrosion agent used in plastics. Cadmium, a known carcinogen, disrupts proper brain development and can harm the kidneys.
Conclusion
Consumers today expect items to be long-lasting. Sustainability is no longer just a nice-to-have but a business-critical need for all enterprises.
Toy companies, retailers, and manufacturers can no longer compete in the market unless they can show that their products are created sustainably from responsibly sourced materials. Telling your toy product’s sustainability story can set your brand apart in a time when more than 80 percent of customers believe businesses should assist better the environment.
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