There has never been a more exciting time to be involved in iGaming. Global gaming companies are entering new markets and targeting new customer groups thanks to technological developments. This has also led to a significant increase in women in gambling. The market is changing constantly, so staying on top of it is not always easy. Here, the most important thing is to make sure your brand can speak to the female audience in the iGaming space.
This article will answer some of your questions about what is driving the increase in female players in the USA, what types of gambling women prefer, and more.
Technology is Changing Customer Demographics
Technology has enabled easy access to gambling, making it mainstream. Further, online gambling has also opened up an entirely new market and changed the image of a typical casino player. Gambling has largely been associated with men for a long time, but that’s changing rapidly. Recent studies have demonstrated that women gamble online more than ever before. Many women opt for Michigan online casinos when they feel like gambling online. It has been found that 30 to 40% of today’s iGaming customers in the USA are women.
Females Spend More on Gambling than Males
There are also significant differences in the way women place bets. Women tend to deposit smaller amounts than men. Men typically deposit about 19 times a year, while women deposit approximately 32 times a year. The result is that women gamblers spend more money on online gaming than men do. In addition, women are more loyal customers, and Usa today 28% women registered online gamblers. After signing up with a casino, female players tend to stick around longer than male players.
Favorite Gambling Products
Women who gamble have a variety of reasons for their preferences for certain gambling products, and these preferences can vary depending on their age. Research reveals numerous aspects of women’s gambling habits. In the past, famous women gamblers tended to play bingo and poker more often, but now they also play slots and table games.
Slots
Different subgroups of women in the USA expressed different qualitative preferences for EGM. EGMs are the most desirable form of gambling for women over 35 because they are entertaining. Additionally, some women prefer EGMs because they are easily accessible and simple to use. Some of the reasons include being more transparent about gambling losses. EGMs are preferred by young women as a way to socialize since they can be played as a form of gambling. Pokies and slots are popular with women as a way of socializing.
Horse Racing Betting
Women describe wagering on horses as their favorite form of gambling and described it as “affordable”, “convenient”, and “entertaining”. Many women love the thrill of horse racing, which is exactly why they choose this particular gambling type. Many young women in the USA think that horse racing is a form of gambling where you had the best chances of winning decent money. Due to its association with iconic cultural events, horse betting is the preferred form of gambling for women over 55.
Often, women view the Kentucky Derby as a social event rather than a gambling contest and prefer to bet on horses only during the event.
Casino Games
Only a small proportion of women opt for casino gambling as their favorite form of gambling, with the majority of them being under 35 years old. However, women still prefer playing slots in online casinos, as this is still the number one choice among women – since it is considered a casino game, it should be mentioned again. Casino gambling, and the broader entertainment provided by the casino, are often described as a way to have fun with friends on a night out.
Sports Wagering
The most important factor for women who are interested in sports betting is accessibility to sports betting products. Sports betting is preferred by women who participate in it on a weekly basis because they believe it is a form of gambling where winnings can be high. Different age groups of women prefer sports betting for different reasons. According to women over 55, sports betting is low-cost. In contrast, middle-aged women often describe sports betting as low-risk.
Women Prefer Mobile Gambling
Data suggest that more women (59%) place bets on mobile than men (52%), which speaks to how the iGaming industry has changed women’s attitudes about gambling. Gambling on the go seems like a far more convenient option for women who don’t like playing at land-based casinos or via PCs.
Conclusion
Keeping up with constantly changing regulations and market trends is certainly challenging. At this point, the most important thing is to ensure that your brand’s voice is right for the female iGaming audience. To set up the right tone and content strategy for a female audience in a particular market, one must have insight, product and market knowledge, and cultural awareness.
