One key ingredient in increasing coffee sales is by having great coffee packaging. Your coffee packaging should be one that will immediately attract the eyes of the consumers which is why it is important that you should be able to work with a company that will help you achieve that end goal.
So, if you are one of the regular coffee drinkers, then you know that coffee bags will always come in all shapes, sizes, and of course, colors. With that, you also know that a drink that is worthy of great packaging is one that has all of the brilliant coffee styles, flavors, and the price range.
How Should You Choose Your Coffee Packaging
Just as much as the vast range of coffee beans, roasting styles, and forms of coffee that are being sold, there are also a lot of packaging options that are available for coffee when you enter the world of the ever-developing coffee selling.
Below are some choices of coffee packaging:
- The choice of material for the coffee packaging
The material for your packaging is going to range from the length of the shelf life up to a coffee packing that is compostable.
- The configuration choice
This is done by how you want your packing to look like, such as the square bottom, flat bottom, quad seal, stand up pouches (SUP), or flat pouches.
- Your choice of feature
This is done by having packaging features like degassing valves, tin-ties, zippers, or pocket zippers.
The Key to Great Coffee Packaging Starts with the Material
If your coffee has great packaging, this entails that your product is not only marketable, it is also one that will save your product from a lot of environmental factors. At this time, it is where your branding and marketing strategy will come into play. You should be able to find a company that will offer you the materials that are compatible with your labeling and will be able to provide you with numerous coffee packaging colors, configurations, and other options for you to choose from.
If you are still new in the world of coffee selling, then you must know that most of the coffee packaging is incorporating a one-way degassing valve. The one-way degassing valve will allow pressure to depart the coffee package and stops air from entering at the same time. These freshly roasted beans produce carbon dioxide, so this is addressed by the one-way valves because it will stop the bag from bursting, and it will also aid in maintaining the freshness of the beans. The preservation of the roasted bean’s quality is of paramount importance that is why it should have barrier protections and a functional one-way degassing. Although there are other options that are available, it is still important that when you address the issue on freshness and choosing the coffee packaging, it should be alongside with your distribution considerations, that is, how long will your product is going to sit in the distribution chain.
The Impact of Coffee Packaging to the Product
Here are some points as to how your coffee packaging is going to impact your product.
- Consider the potential contaminants
These coffee packagings are usually made out from plastic and are using ink to put logos and other kinds of printing from the design, this should still not become a problem, because you should be able to know that you must only use food-grade materials, which maintains the safety of using it as packaging for your coffee. These coffee packaging materials should have Food and Drug Administration approval in order for you to make sure that the packing materials that you are using are 100% non-toxic. This will give you the confidence that the packaging material you used will really help in storing your product for a long time.
- Consider the environmental impact
Given that the packaging material is food-grade, the packaging materials should also be environment-friendly. And given that they are not really bulky packaging when it is emptied, these materials are also landfilling friendly thereby lessening the need to dig up for more landfills and ultimately saving more lands.
- Consider the cost of the packaging material
You should be able to find a coffee packaging that not only works for your product but is also cost-efficient. So, you should be able to choose the packaging that is not only cheap, it should also not ruin the quality of your product. Thereby benefiting you with capital savings, and the confidence that your product is being sold at its best state.
How Your Coffee Packaging Resonates to the Qualities of Your Coffee
By being able to choose the best packaging for your coffee, this will eventually resonate to the quality of the coffee that you are offering the consumers:
- Coffee packaging innovation
You may choose a style that may be of the same shape with other coffee products, however, there are still a lot of facets that will still give you the edge and that is by being able to keep your packaging design interesting and innovative.
There are a lot of designs out there that are surely going to fit the functionality that you want for your product. This will then lead to a good appeal to your consumers because they will see that you take notice of how they perceive your product, or best, give them a new perspective with your brand.
- Your coffee packaging is focused on quality
Your packaging should also be one that is durable and helps in keeping the freshness of the coffee roast.
- Your coffee packaging should be consumer-focused
By being able to choose a packaging that allows convenience to your consumers, this will give them the impression that you are affectionate with your consumers. This means that you let them buy your products, have it on the go, and not having to worry about spoiling the contents. So, your packaging should be one that gives your consumer the impression that you are willing to take a step further in making sure that you consider your consumers’ lifestyle and necessities.
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