If you’re looking to keep up with the latest fashion this year, here are some unstoppable brands to watch out for. Some are established but have consistently changed over the years to bring the most up-to-date fashion to their audience.
A few were founded more recently, but have already made waves in the world of fashion.
David Spector (ThirdLove) and his wife already established a successful underwear company, which has bras in half-cup sizes to give women who fall between sizes a better option when looking for the perfect fit. However, they continue to grow and expand. ThirdLove has announced the acquisition of gen z brand, Kit Undergarments, appealing to their younger audience. In addition to their other ranges (including ThirdLove’s activewear), they show no signs of slowing down and are keen to keep expanding.
Nike was established in the 60s and is still going strong today because its products keep up with the latest trends and changes. While Nike appeals to sports and fitness enthusiasts, the products are versatile and go beyond this to everyday wear. They are known worldwide, their products feature in the news ahead of release and build up momentum, and they have subsidiaries such as Converse and Hurley International. In 2021, Nike added the first hands-free sneakers for adaptive athletes to their list of successful launches.
Chanel was founded in 1910. Their new ready-to-wear collection launches this year and has already stirred up excitement. Their outfits have been worn by celebrities, including Emma Watson and Chloe Sevigny. Although Chanel is also known for its perfumes and jewelry, its fashion is just as sought after by those who want to stay on-trend. Their collections have been featured in Vogue, and although these have their celebrity followings, many items can appeal to the average person who wants to splash out on a staple wardrobe item.
Maximilian is the brand of Maximilian Davis’ clothing range. Despite only graduating from the London College of Fashion in 2019, Davis has already had success with his new label. His designs have been worn by Rihanna, Naomi Campbell, and Michaela Coel. Having achieved so much in a short timeframe, Maximilian is expected to accomplish even more in 2022.
With 2022 being the year when more people might be cutting back on fashion, or choosing more sustainable options, Thought has created a wide range of designs with this in mind. Each one is made from organic materials such as hemp, cotton, or recycled materials. Their men’s and women’s clothing includes the basics, nightwear, and bags. For those on a budget, their price range (between £10 and £150) is more affordable than some more established brands without sacrificing on style. Besides recycling, Thought also supports a charity that helps and empowers out-of-work women.
No matter what your budget is this year, whether you struggle to find the right size from other brands, or just want the latest trends before everyone else, following some of these brands will help.
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