Being an agent is like going on a hike. It’ll make you sweat, and there will be highs and lows, but you’ll see breathtaking panoramas every time.
However, there is always the risk of being attacked by a bear. Real estate agents and firms must take advantage of authoritative online real estate directories to maximize sales in their respective markets.
Zillow
Zillow is among the leading real estate agent directory and rental e-commerce platforms for consumers looking to buy, rent, sell, shop for mortgages, or find an agent. The website first went live in 2006 and had been operating ever since. Zillow’s user experience, which includes intuitive searching, extensive agent functionality, and excellent mobile friendliness, has also been a major factor in the company’s success.
Why Real Estate Companies Ought to List Their Properties
Zillow is the local business real estate agent directory. Zillow has established itself as the go-to resource for real estate listings thanks to its 25 million unique monthly visitors in the United States and its more than 110 million properties database. Zillow and Realtor.com are two examples of this. And based on the number of users that visited their site, Trulia.com controlled 48.1% of the entire real estate web market. You must use these important platforms if you are a real estate agent or work for a real estate agency.
However, this is not all. In addition, Zillow offers a service known as “Zestimate,” which is a tool that determines the value of a home by utilizing Zillow’s proprietary technology. This is not an official appraisal; however, it provides real estate professionals with a solid starting point from which to rapidly estimate the market’s value of a house or other piece of property.
Realtor.com
Realtor is among the first companies to enter the digital real estate services market Realtor.com serves as the official consumer website of the National Association of Realtors (NAR). This website is necessary if you are in the market for homes, land, or rental properties.
It’s possible to make the case that the website’s focus on real estate functionality should earn it the number one spot on this list.
Why Real Estate Companies Ought to Publish Their Listings on Realtor.com
Given that cost is not a factor and that Realtor.com places a strong emphasis on facilitating connections between buyers and realtors, it is clear why this website would be the best option. When you combine this with the fact that Realtor.com has relationships with more than 800 listing services and the fact that realtors who use the site are required to adhere to the ethical code of conduct established by the National Association of Realtors (NAR), you have a platform that is second to none—unless, of course, you are an unethical realtor.
Discovering detailed overviews of local housing markets, analyzing market trends, discovering the top realtors in the market, accessing mortgage calculators, and using a variety of other user services are some key functionalities that users can access through the use of Realtor.com.
Trulia
Trulia is one of the leading companies for home buyers, realtors, and brokers, and it has earned the trust of reputable publications such as the New York Times, CNNMoney.com, and the Wall Street Journal. Trulia has risen to prominence due to the website’s ability to go above and beyond traditional listing services by gathering information on local communities and neighborhoods. As a result, customers can make purchases with a greater sense of self-assurance.
Why Real Estate Companies Ought to Publish Their Listings on Trulia
Trulia is one of the companies that could be included in a list of the “Big 3” in the market for online real estate directories. Trulia is an excellent partner for those in the real estate business because it provides access to a market of 51 million substantial home buyers and sellers, and 70 percent of those users buy or sell a home annually.
Additionally, Trulia provides a paid directory that real estate agents and brokers can utilize and built-in chat functionality that enables real estate agents and prospective buyers to connect directly and instantly.
LoopNet
LoopNet is a more specialized web platform for a real estate focused on the commercial real estate market. This platform is owned by the data giant CoStar. LoopNet should be one of the first places you go if you are in the market for either purchasing or selling real estate in the office, industrial, or retail sectors.
Why Real Estate Companies Ought to Publish Their Listings on LoopNet
With 5 million monthly unique visitors and 500,000 available listings spread out over millions of properties for sale, this can be the reason why real estate agents and agencies need to utilize this platform.
Searchers will have a much better opportunity to truly experience the properties you are selling if you utilize tools such as HD video creation studios, email campaigning functionality, the capability to create online brochures and flyers, custom property sites, and CoStar-fueled data analytics. Additionally, sellers have access to powerful promotional tools organized into four tiers: diamond, platinum, gold, and premium.
Homes.com
Homes.com was developed with the idea that it would one day serve as a comprehensive, end-to-end platform where buyers and sellers of real estate could interact with one another. Homes.com is a one-stop shop that can help you with everything from searching and researching to getting in touch with a mortgage broker for financing and finding the ideal agent to help you with the transaction.
Why Real Estate Companies Ought to Publish Their Listings on Homes.com
This website already contains the listings for hundreds and thousands of real estate agents. Realtors can be easily found and contacted by prospects in their respective local markets thanks to the ability to build seller profiles and aggregate all currently available for sale properties. Oh, and the three million active listings that can be found on Homes.com right now are certainly nothing to scoff at either. Thanks to cutting-edge features like “Snap & Search,” “Intelligent Payment Calculators,” and “Home Value Search,” your listings can be located in a wide variety of ways.
Additionally, this platform provides agents and brokers interested in running paid ads with competitive pricing options. Customers can get in touch directly through various options, such as “local connect,” so that you can answer important questions and direct them toward the perfect purchase for their requirements.
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