Today, many businesses actively use SMS to communicate with their potential customers. This is not surprising, since this method of data exchange is fast, reliable, and inexpensive.
While SMS as a media provides many alternatives for marketing campaigns, it lacks features that ultimately provide customer trust. Most of us are afraid of the threat of phishing in email messages. But according to the latest SMS marketing statistics, about half of such fraudulent activities are carried out using SMS or text posts received using mobile devices. Other statistics include acquisition channels, open rates, and more.
Also, spoofing has become a real problem for users today.
It is understandable that such incidents in general have a negative impact on the reputation of SMS marketing among end-users. After all, customer confidence is the main condition for the success of any advertising company! In this article, we will tell you about technical innovations, with the help of which text messaging will be able to quickly gain the favor and loyalty of the recipients.
What is a verified text message?
To protect users of mobile gadgets from fraudulent SMS messaging and annoying spam, the largest IT companies are creating new solutions to promote the means of trust messaging. For example, Google recently launched a verified SMS service designed to provide secure two-way communication. At the moment, it successfully solves the problem of ensuring the privacy of gadget users who receive SMS for safer conversations.
Text messages verification is held using a special function compatible with Android OS. Now, with the help of a reliable Google feature, users are able to independently identify and block unwanted information from spammers and scammers.
How does vSMS work?
The new multifunctional platform from Google checks all SMS ad carries out the sender verification. This method allows conducting the SMS route, as well as all other actions familiar to the sender. The app works like this:
- after the arrival of a vSMS, the gadget owner sees a confirmation icon that looks like a blue shield, next to which there will be the name of a sending company and its logo;
- when the option to check messages is enabled, users receive texts only from companies that have registered with Google;
- the program encrypts the received messages on the recipient’s device;
- it is then checked against a Google authenticity code and only displayed if there is a match.
Thus, if the check is successful, the user will be able to read an SMS messaging from an officially registered reliable company accompanied by its full name and logo. Authentication using encryption increases the reliability of information and negates the user’s encounter with unscrupulous market participants.
What are the benefits of using verified SMS messaging?
The benefits of vSMS are obvious not only to recipients but also to senders of marketing emails. So, potential clients of the company can now see the following data in messages sent as part of SMS campaigns:
- logo of the company-sender;
- its name;
- list of URLs useful to the buyer.
This information enables the creator of a text mailing to quickly increase the popularity of an advertised brand, win the favor of recipients and increase the number of loyal customers. As a result, the conversion from sales of this company’s products will increase significantly. Verification will also help senders see if a specific company got an SMS confirmation from Google.
What are the limitations of vSMS?
Today, there are some limitations in the vSMS program. Thus, the application works only on Android and is not compatible with iOS. Moreover, only owners of gadgets on Android 5.0 or higher will be able to activate this service. And finally, the protection and verification option applies only to text messages and doesn’t work with MMS messages.
How to promote client trust with verified SMS?
Business owners are very concerned about their reputation. Therefore, they are interested in reliably protecting their logo and trademark, as well as in sending transactional SMS using DMARC. The system of verified SMS monitors each sent post, identifying its source and secret code. Messages whose source couldn’t be identified are marked with a question mark. A buyer, having discovered such a mark, can make a specific decision about whether to trust an unknown source.
Customer loyalty is an essential thing for any successful business. If there is no trust, consumers might leave you and turn to your competitors in the future. Today, vSMS technology is actively used by such trusted companies as SoFi, Payback, 1-800-Flowers, and others. All of them were convinced by their own experience that the trust of potential buyers is a must.
Verified SMS for customer communications helps recipients understand the information they receive. Now everyone will be able to independently filter suspicious content from unverified publishers.
To sum up
Text messaging is still a powerful communication channel. Proven SMS messaging tools allow companies to improve contact with their consumers and increase their interest in the products they sell. This leads to an increase in the conversion of SMS messages, as a result of which companies receive great financial benefits.
According to the latest research, recipients read up to 98% of SMS and only 48% of emails they receive. Thus, text messaging is becoming the mainstay of many advertising campaigns, as business owners are accustomed to taking into account changes in consumers’ behavior when developing marketing solutions. This is why you cannot underestimate the importance of SMS authentication to ensure full contact between a buyer and a seller.