Lately, we’ve been spending most of our time with ourselves – mainly in our homes – and that can be a difficult task depending on, y’know, yourself, which means that time to kill is by no means running short, so you’ve probably been acquainted with a few time killing – or should we say time investing – activities.
However, you’re reading this article because its title caught your eye as you have already engaged in one of those “time investing” activities, a very specific one: building a small stay-at-home company. The question is: how do you give it a “face” – a logo? Well, that’s why you clicked this article, isn’t it?
Essentially, you have to be able to present a relaxed but memorable design, with a friendly color scheme and carefully chosen fonts, always thinking about your target audience.
Design
A stay-at-home company isn’t an industrial or a corporate venture, which means you’re unbound from higher power decisions, and it also means that it is a company for the people, meaning that it should be friendlier and even cozier than the usual run-of-the-mill corporate businesses. Now, the design should benefit from this friendly character and stray away from sharp, aggressive, and angular shapes. The objective is to give the logo a peaceful and familiar look, in order to achieve that, you might want to consider round and smooth shapes with curves, which, together, form the design of a whole object that might be described as “homely”, “cozy”, “welcoming”, or even “loving”, like a house.
That way, you’ll be able to make it memorable because of the amiable look of the logo! But this is your world, and you’re making the choices – we’re just helping; see branding agency Bay Area as a suggestion.
Now that you’ve designed the shape of the logo, you can move along into the color scheme.
Color Scheme
Color is key in making a logo for your stay-at-home company, as you want to show the world that you’re friendly but that you mean business as well, meaning that your choices in this department will have more of an impact than you may initially think.
Now, we want to keep this “welcoming” trend, but we also have to make the logo seem competitive and fearless, just like yourself, so we recommend these 5 colors: electric blue, (the electric characteristic makes it easy on the eyes and the color looks a bit more competitive); gold yellow, (a rich looking color with a warm tone); green might work as a reminder of beautiful fields of grass but also invokes the jealousy feeling (just to make the competition notice you more, if you know what I mean); crimson red, (a color usually associated with love but also with fierceness); and tiger orange, (because of the “tiger” part).
We recommend only using a combination of 3 of these colors, for example, gold yellow, green, and crimson red. The yellow and the green will work well together as they are usually associated with nature and peace, but, when combined with red, a logo will not only look organic but also fierce and persistent.
Now, and finally, onto the fonts!
Fonts
This is the easiest part, honestly, you’ve conquered the design and the colors, now what’s left is to choose the style of your letters. Since this is a friendly and warm logo, you should consider a handwriting font. Most people handwrite and a logo with handwritten words will look more personal and familiar, which is exactly the route we’re going for. But it has to be modern as well, so choosing an 1850’s font is probably not the best choice unless your company is focused around classic court judge’s wigs.
Dozens of websites offer thousands of free to download fonts, a simple google search, and a few clicks will do the trick.
Conclusion
A stay-at-home company is something simple and familiar at heart, so it’s only natural that its logo should follow the same footsteps. It might not have been clear at the beginning but hopefully, we helped you achieve new heights in logo design.
And that’s it, use your new logo-making powers responsibly. Good luck on this journey, keep us posted and never forget those who are always there by your side!
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