For many companies, especially very large businesses, their brand is their most important and cherished asset. Often taking decades to build and cultivate, the power of a strong brand can yield multiple business benefits such as recognition, trust, and affinity, to name but a few.
Image by Mudassar Iqbal from Pixabay
Thus, ensuring that business branding is consistent is an absolute must for big companies (and indeed smaller ones). Although this might sound straightforward enough, consider that companies with a global reach and offices around the world may find it hard to police every single employee or agency publishing material using the company brand. In order to meet these challenges, companies can invest in branding templates – and here are 4 reasons why…
Brand consistency
Part of being a successful brand is recognition and part of achieving recognition is by being consistent. Think of some of the famous brands we all know – McDonald’s with the golden arches, Apple computer’s crunched Apple or the oval shape of the Ford logo – they all share one thing in common – their branding always appears exactly the same wherever you see them. Colors, fonts, and dimensions will be consistent throughout. By using a brand template tool you can lock in these design elements so those working on your branding material cannot deviate from the preexisting company specifications.
Simple to use
Branding software is also super simple to use, it’s designed specifically for those who may not have design skills themselves. The intuitive layout and UX means anyone can create amazing and consistent branded company material in a matter of minutes. Perfect for companies who need to produce high volumes and/or different types of branded material at scale but do want the burden of having to always use an external design agency.
Speed of use
Not only is branding template software simple to use, but it is also fast and efficient. Consider the knowledge level needed to use a traditional online design software package such as Photoshop, which a novice would find extremely hard to use effectively at short notice. With a branding template tool you simply log in and within a short period of time, your branded assets are ready to go.
Do edits in house
How many times have you been liaising back and forth with a design agency (or department) about multiple, sometimes minuscule edits to a piece of branded company material? Before you know it you are receiving version 2.112 of something because you wanted the bottom text in lower, not upper case, or you wanted to change the palette hex code by two digits. With branded template software you can do all these changes (and more) yourself, being in complete control of the design process yourself, at the click of a mouse.
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