What is your CENTRAL IDEA?
Remember—this is the ONE main point of your post—the one thing you want your reader to come away remembering what you wrote.
Is it INSTRUCTIVE or INFLUENTIAL?
Is your blog post explaining or showing your reader how to do something, or persuading them to believe something or think a certain way?
What is the USEFUL LOGIC that supports your idea?
These are the bullet points or sub-points that support your central idea, and the facts or personal illustrations that bring it alive.
How will you OPEN your blog post?
Your opening paragraph is essential to drawing the reader in and engaging them with your content. How will you grab their attention?
What will your STRONG CONCLUSION be?
You need to end strong. How will you wrap up your ideas and reiterate your central idea so that the reader leaves with a clear takeaway?
How will you make a good FIRST IMPRESSION?
Now that you know exactly what your post is about, how will you sell it? What wording will you use to grab your potential reader’s attention?
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