It is critical for a company to consider technology trends and advances while making choices today or in the future. Surely, technology is critical for internal activities, for example, having a fast-speed broadband connection to ensure your employees are able to perform their tasks without disruption.
But, the use of technology is also crucial for the connection and interaction with clients and customers. In a crux, technology is transforming not just our consumption habits, but our expectations as well.
For example, consider how we purchase, watch television programs, make payments, and manage our social networks on internet platforms. Due to the rising desire for innovation and a positive customer experience, technology has become an integral aspect of firms’ consumer-facing operations.
Often, technology serves as the bedrock of innovation and the customer experience. Businesses may utilize technology in a variety of ways to better serve their consumers. Thus, the issue is: how can you, as an organization, use technology trends to grow and control your influence on consumer behavior, thus retaining and attracting new customers? In this article, we’ll go over four lifestyle and behavioral trends that businesses can cater to by making use of technology.
Four Strategies For Using Technology
The following four examples demonstrate how you may use technology to enhance and manage your effect on customer behavior.
Personalization is basically when businesses use customer behavior analytics to target customers who are more likely to engage in their product or service. Personalization contributes to increased relevance. The more appropriate the message is to the consumer, the more effective it is. This results in increased customer satisfaction and conversion. Additionally, personalization may make consumers feel unique, which benefits the long-term connection and loyalty of customers and organizations.
2. The Aesthetics
External variables (e.g., suggestions, references, or music) increasingly influence people’s behavior rather than internal reasons (i.e. own opinion and attitude). As a result, exterior variables such as the platform’s layout and design, as well as the actual store’s layout and design, are becoming more significant. When external influences become more visible or prominent, customers are more inclined to adapt their behavior in response to them.
3. Optimization of Micro-Moments
The consumer journey has shifted dramatically with the advent of the smartphone and, therefore, micro-moments. Consumers make choices quicker than ever before and get the information they need at record speed. It is no longer a straight line from A to Z through B, C, D, and so on.
This trip has evolved into hundreds of distinct times during which we interact with applications, social media platforms, watch videos on platforms like YouTube, and visit the company’s website. Consumers are momentary creatures. As an enterprise, you must detect these times and capitalize on a consumer’s momentary desire and need.
Special customer experiences result in enthusiastic consumers who purchase more items, become less price-sensitive, post favorable reviews, and grow in loyalty. It has evolved into a critical aspect in determining client retention and growth.
Nowadays, there is a movement from product to service, which emphasizes the importance of the client experience throughout the service. This also creates an excellent chance for your firm to succeed and separate itself from the competition. 70% of purchasing experiences are determined by the way the buyer believes they are being handled.
Tips To Use Technology Effectively
When using the aforementioned strategies, there are a few considerations to keep in mind when utilizing technology. The following below are a few recommendations for overcoming these obstacles.
- Customize your advertising! It is both enabled and anticipated by technology. If you do not tailor your adverts, you risk wasting a portion of your spending on individuals who are already uninterested in your product.
- Do not infringe on consumers’ privacy. Consumers often express worry about how businesses manage their personal data, including the possibility of reselling it to other parties. Be upfront about the gathering and the use of their personal information, and constantly adhere to GDPR regulations to ensure that this limit is not exceeded.
- Be imaginative and creative in your approach to using technology to enhance both the consumer and organizational experience. People are becoming more conscious of how customization and technology might impact their purchasing choices. With all of this in mind, if you are unable to add (personal) value to the customer’s approach, this may be seen negatively and result in consumer resistance.
- Respond to a customer’s wants. A difficulty of this era may be the desire for individuals to disconnect from technology and the internet. Think of this as a possibility, not a threat. Disconnecting from technology does not have to be limited to gadgets. This might incorporate taking a break from work or any other stressful situation. Utilize this micro-moment and ensure that you assist them in unplugging, for instance, the application: Forest. Where consumers may contribute to the environment by spending less time on their devices. They blend the consumer desire to disconnect with the desire to make a healthy contribution to society in this application.
Respond imaginatively and innovatively to the customer’s wants. Ascertain that you have struck the appropriate balance between technological capabilities and client demands. In this manner, you may increase client retention and growth while also optimizing your organization’s growth.