New programs and approaches help companies optimize and streamline their methods. Consider using these digital marketing tools and platforms in 2021. 
CRM: Customer relationship management systems: manage your contact, sales and customer engagement processes well.
Designing a custom Digital Marketing Strategy is a great way to help you manage your customer relationship management (CRM) systems more effectively. You can tailor your messaging and activities to the specific needs of each customer, ensuring they receive the most relevant content and offers. This helps build trust and loyalty with customers, which in turn leads to increased sales opportunities.
Analysis & Reporting Software: Helps you know exactly what kind of results you are getting so that you are spending your time and budget on the right things SEO
Optimization Software: For example, if you are using a WordPress website, you can use Yoast SEO or Rankmath. There are many more.
Here is a shortlist of some areas to consider automating:
Automate Marketing Emails – Schedule your marketing emails in advance for your selected contacts. You can also set up email series that are sent to different audiences to provide personalized follow-up.
Automated Notifications – These are especially useful for tracking when someone sends you an email.
Automate Social Media Posts – Schedule all social media posts across multiple platforms in advance. In order to get more subscribers on YouTube or Instagram, you need to have quality content automated beforehand. It’s important to start with buying subs. For instance, you can buy YouTube subscribers and add more content as a scheduled one. With the right content strategy and right subscribers, the channel can go viral.
Automate Lead Flow – If a user wants to download a resource, you can immediately email them to allow them to download that resource. You can continue to send them automated scheduled emails with additional information on the topic to help them move down the funnel.
Automate Analytics Reports – Use Google Analytics and your CRM to track consumer behavior. These metrics are vital for observing the growth of your marketing activities.
Use video on social media
Social media marketing is booming in 2021. It is mainly led by social media marketing based on the video. Consumers are increasingly interested in image-based content, as well as video content. We’ve seen vast changes across almost every platform and social media landscape over the past year. Times have changed and apps like TikTok and Instagram Reels debuted in 2020, making videos possibly the most popular form of social media content in 2021.
Any digital marketing agency and digital marketer will agree that video marketing is more effective at generating leads than static posts. Take it a step further and try adding interactive elements to your marketing videos. Interactive videos are a new type of content that gives the viewer the ability to interact with the videos themselves, thus creating a one-of-a-kind user experience. Consumers prefer interactive video content over other types of video content because it gives them the flexibility to decide what information they want to see and when they want to see it.
It seems less realistic to expect your target audience to read pages of content explaining how your product or services can improve their lives. However, an engaging and interactive video showcasing the main features and benefits of your product is likely to attract more potential clients and customers. One of the most common types of visual content that have gained popularity these days is “startup explainer video,” through such short engaging videos companies are able to provide accurate information about what their products and services offer.
Consumers always want instant solutions.
People are not prepared to spend hours searching for information and with the changing consumer behavior of COVID, consumers are expecting everything to be handled online. In 2021, try to incorporate a few digital strategies and tools that make it easy for your contacts to engage with your sales team on their own terms.
Chatbots: Chatbots allow visitors to initiate live online conversations with sales representatives on the company’s website. Businesses can provide support, ask qualifying questions about leads, and even convert leads through a live online chatbot, like Drift Video Prospecting: Use Video Prospecting to set yourself apart from your competition and humanize the sales process by putting a face to the name. Personalize your post and include a call to action for them to schedule a date with you.
Pre-recorded demos: Save time in your sales process by pre-recording your product demos. You will provide a great user experience where viewers can stop, pause, and replay the demo at their convenience.
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