As we head towards the end of the first quarter of 2020, the great US home-selling season is almost upon us. A very high percentage of all homes sold in the U.S. sell between March and August each year.
According to Simon Ru, Founder, and CEO of UpNest, with interest rates down and prices stabilizing across the board, the property market is generally looking better than in late 2018 or early 2019.
As a result, he expects a good year for UpNest, a digital platform that uses comprehensive transaction data to match people looking to buy or sell a home with a fully vetted professional real estate agent.
UpNest delivers efficiency
UpNest was established to create a more transparent, efficient, and cost-effective way for home buyers and sellers to compare and hire real estate agents. Clearly, judging by its service reviews, the site is delivering what consumers want.
The site analyses the performance data of competing agents and provides sellers with the optimum selection of such agents most likely to sell their homes in their shortest possible time. Simon Ru said, “Since launch, we have facilitated billions of dollars in home sales, and saved consumers over $30 million in commissions. We are changing the way residential real estate transactions are handled, one step at a time.”
Since it was founded, UpNest has been growing rapidly and covers all metropolitan areas across the US. It now has offices in both California and Indiana.
A game-changing digital platform
How does UpNest work? The numbers of transactions speak for themselves but, suffice to say, the process is straightforward and the site has the best conversion rate across all the referral platforms. “At the agent end of the platform,” the CEO noted, “we don’t have any problem getting real estate agents to join because it is a channel for sales without a lot of downside. Agents don’t pay a fee for our initial service, only when a transaction happens. This is the industry standard for broker referral fees.”
Simon Ru went on to say, “We are improving our matching algorithms and launching a mobile app for our partner agents in the coming months. In addition, we are working on ways to algorithmically identify up-and-coming agents who are performing well, but don’t yet have a track record of hundreds of transactions.”
The team at UpNest firmly believes, Ru asserted, that “a great real estate agent is fundamental to the transaction; he/she can be a game-changer. A great agent is the difference between a great home-buying experience and the transaction going ahead smoothly, or failure.”
He also added, “Our real mission is to help sellers and buyers make better decisions and how to support and enhance the agent’s work across the various, as yet unoptimized areas, that frequent the real estate environment. We are an advisor that wants to connect the consumer to the best outcome. By whatever means we can do that, we are committed to building products that help.”
UpNest is ranked #322 on the INC 5000 fastest growing companies in America for 2018, and #17 in the real estate category. “This is a huge recognition of our team who help deliver a great consumer experience, plus 15x growth. If you are thinking about hiring an agent to sell or buy a home, give the UpNest experience a try and see how much you can save,” Simon Ru concluded.
